$100 Billion Blue Ocean Opportunity

 

In an era where Gen-Z grapples with aligning their careers, personal identities, and aspirations amid technological upheaval and skepticism towards traditional education paths, founding_up emerges as a transformative solution into a blue ocean market opportunity.

By leveraging AI-driven mentorship and personalized life design tools, our platform is set to revolutionize how young adults navigate their transition from education to employment, capturing a ~$100 billion market.

Gen-Z are Grappling for their Future

Aligning their careers, personal identities, and aspirations amid technological upheaval and skepticism towards traditional education paths.

  • 70% doubt value

    of Gen-Z doubts the value of university education in defining their identities or kickstarting careers

  • 60% disconnected

    of Gen-Z report a disconnect from their jobs, seeking more purpose and fulfillment.

  • 40% need reskill

     of the workforce faces the need to reskill within three years, intensifying pressure on young adults 

founding_up: find yourself

founding_up offers a suite of tools and resources designed for career exploration, financial literacy, and mentl wellness tailored scpecifically for Gen-Z's unique challenges. Meet our mentors below...

  • 1

    Apollo

     University Guidance with Apollo

    Apollo serves as a guiding tool for students transitioning from high school to higher education and beyond. By harnessing the potential of generative AI, Apollo assists in aligning students' career aspirations with their university and course selections. It transforms uncertainties into strategic decisions that align intentions with future outcomes.

    Apollo
  • 2

    Cleo

     Early Career Goals with Cleo

    Cleo is a tool designed to assist students in defining and navigating their early career goals post-graduation. Utilizing innovative AI capabilities, Cleo helps align students' career aspirations with their desired career paths, transforming ambiguity into strategic decisions that align intentions with future career outcomes.

    Cleo
  • 3

    Athena

     Mental Wellness

    Athena is a cutting-edge tool dedicated to providing comprehensive support for mental wellness. Harnessing advanced technology, Athena offers personalized assistance to individuals seeking to enhance their mental well-being. By utilizing tailored strategies and resources, Athena empowers users to proactively manage their mental health, transforming challenges into opportunities for growth and resilience.

    Athena
  • 4

    Mercury

     Financial Wellness

    Mercury is a revolutionary tool designed to empower individuals on their journey towards financial well-being. Through innovative features and personalized insights, Mercury assists users in making informed decisions to manage their finances effectively. By leveraging advanced technology, Mercury transforms financial challenges into opportunities for stability and prosperity, guiding users towards a secure and prosperous future.

    Mercury

Blue Ocean

We have an immediate market play that is significiant, but a larger blue ocean play will be massive...

Immediate Market

 With a focus on the burgeoning software mentorship market, projected to grow at a 20% CAGR, founding_up is positioned to lead in this space, targeting: 

  • TAM: $2 Billion
  • SAM: $800 Million
  • SOM: $155 Million

Blue Ocean Opportunity

 There exists a powerful synergy among the challenges faced by Gen-Z, the evolving landscape of higher education, and the needs of employers. This trifecta presents a unique opportunity to bridge gaps across these sectors, capturing a much larger TAM ($100 billion) through this unified market approach.