01
The person, with CLEO.
Says what they love, in their own words.
THE FUTURES WORKFORCE EXCHANGE
Connect what you love to the work that needs you, through the courses that lead there.
For people choosing their next step, and the employers who need them now. The courses that connect them already exist.
CLEO and REEVE are Super Intelligence (SI) specialists, each built for one side of the exchange.
FIND YOUR DOOR
WHY
You're asked to choose before anyone shows you the work.
The work a job needs fits in a handful of college courses.The degree on the posting won't tell you which.No one shows you who's hiring.
TODAYPick a major → pay for years → find out at the end.
founding_upWhat you love → the work that fits → the courses that lead there → then you choose.
See it together, before the tuition bill.
FIND YOUR DOOR
Where do you come in?
One exchange, five ways in. Each door shows it from your side.
HOW THE EXCHANGE WORKS
Both sides, start to finish.
02
The employer, with REEVE.
Orders the work it needs as a reserved seat, in its own words. An employer can commit a scholarship to a seat before anyone is hired.
03
The university.
Its own courses connect them. It gets data it has never had: employer demand as it happens, seat by seat, as seats are ordered. The university decides how to use it, and what to teach.
04
Both sides see the pipeline.
The person sees the seats employers near them have reserved, in the work they love, and how close they are. The employer sees a pipeline it never had: people, by number and not by name, growing toward its seats course by course.
05
The introduction.
When a person is ready and says yes, the employer learns their name, and the two meet.
06
The hire.
Both sign one record: the credential, the employer, the wage. No money moves until the hire happens.
This example runs through a university. Five ways forward: Apprenticeship · Technical School · Community College · University · Military.
THE RECEIPT AT THE HIRE
This time, you saw the work first.
FOR YOUWork you love, years sooner. Not just what was open.
FOR THE EMPLOYERThe exact seat it reserved, filled before the posting would have gone up.
One record, signed by both: the courses, the employer, the wage.
founding_up△SAMPLE · NOT YET ISSUED
RECEIPT AT THE HIRE · NO. 000001AGREED BY BOTH SIDES
THE PERSON · STARTED WITH
“Loves figuring out how things work.”
THE EMPLOYER · SEAT REQUESTED
Manufacturing designExample Manufacturing Co.
THE COURSES THAT CONNECT THEM · 4 COURSES · 12 CREDITS
EXAMPLEELEC 1310Electrical Circuits3 cr
FLPW 2320Fluid Power Systems3 cr
CTRL 2340Programmable Controllers3 cr
MFGE 3350Reliability Engineering3 cr
BEYOND THE COURSES · SHOWN, NOT CLAIMED
Each one is shown by a work product or an additional course.
HUMAN SKILLSLeads a shop-floor teamWORK PRODUCTorADDITIONAL COURSEEITHER ACCEPTED
SI SKILLSDirects SI tools to test a designADDITIONAL COURSE
IMAGINATIONRedesigned a part from a blank pageWORK PRODUCT
INTRODUCED10/01/2026EXAMPLETo Example Manufacturing Co., after the person said yes
A scholarship holds this seat.$3,500 toward the coursesEXAMPLECommitted by Example Manufacturing Co. before the hire. No money moves until the hire happens.
EMPLOYERExample Manufacturing Co.
WAGE$74,000 / year to startEXAMPLE
Maria G.
THE PERSON · NOT SIGNED
Example Mfg. Co.
THE EMPLOYER · NOT SIGNED
WHO WE ARE
The problem was mapped from the ground, then built into a system.
For twenty-five years, Dan Dillard has worked at the intersection of finance and the decisions families and young people make about their futures: thousands of direct conversations with students and parents about what comes next and how to pay for it.
That is where this problem was first seen and mapped — in a quarter-century of front-line cases, long before the data caught up to it.
+Guest lecturer on artificial intelligence to students at Texas A&M University
+Working sessions with university and state higher-education leaders
+Ongoing interviews and podcasts on the future of work and learning, including Uncharted: Your Sidekick for Life
founding_up is the operational form of that pattern recognition: the problem mapped from the ground, then built into a system with people who have run universities, built companies, and hired at scale.
LEADERSHIP & ADVISORS
Dan DillardCEO & Founder
Danielle RosenthalResearch Psychologist & Domain Expert
Matthew LiddleAdvisor · Product / ML · ex-Amazon
Gene BaxterAdvisor · CTO · ex-Amazon, Cisco
Matt WagnerAdvisor · Operations · ex-Amazon
Molly Beth Malcolmfmr Executive Vice Chancellor, Austin Community College
Jan RyanDirector of Entrepreneurship, University of Texas
John Sharpfmr Chancellor, Texas A&M System
Dr. Richard BoxChairman Emeritus, A&M Regents
Dr. Alton BarronChairman, Post University
Steve MooreCMO & Communications, UNT System
Darron GrossCo-Founder, TenrecX · ex-VP, SHI
Our responsibility is to the people we serve.
We build Super Intelligence to help people move forward with clarity. We do not build it to engage, impress, persuade, or extract. Built in Austin, Texas.
FOR CONTRACTING OFFICERS
REGISTRATIONS
Founding Up, Inc. · Delaware corporation · Austin, Texas
CAGE 15Z91 · UEI HERUYMFFX546
NAICS 611710 Educational Support Services (primary) · 541511 · 541512 · 541715
Nontraditional defense contractor · 10 U.S.C. § 4022
Patent pending
What we build. A workforce exchange that turns employer demand into specific, dated capability orders; connects candidates, including transitioning service members and veterans, to the training that closes the gap; and produces a receipt at the hire, signed by both sides, recording the credential, the employer and the wage.
Areas of expertise. Occupational and credential data systems, including federal occupation crosswalks · artificial intelligence (in current federal usage, Super Intelligence) applied to connecting people with employer demand · veteran transition and credential translation · higher-education and workforce program alignment.
Supporting government requirements. Nontraditional defense contractor under 10 U.S.C. § 4022. A white paper has been submitted to the Office of the Under Secretary of Defense for Personnel and Readiness and is under review. We can support work through Other Transaction agreements, subcontracts or teaming arrangements.